Social Media

Strike Magazine

During my tenure as Editor-in-Chief of Strike Magazine St. Louis (@strikemagazinestl on Instagram), I worked with my co-editor and our social media team to reshape our social strategy, leading to a 412% increase in impressions. We looked at post analytics, defined our target audiences, and thought more carefully about what they wanted to see from us, and adjusted accordingly, putting together a content calendar and feed moodboards that corresponded with the theme of each semester’s issue. We decided to post about new blog posts only on stories rather than feed, and focused our feed posting on our editorials, events, and membership information.

A big goal we set for the year was to expand our presence in the greater St. Louis community outside of WashU, which we tackled through partnerships and events. For our annual launch party/fashion show, we invited local designers to showcase their designs as well as 5 vintage vendors/designers/craftspeople to set up a mini market after the show where attendees could shop their products (as well as flip through our magazine and merch). For Issue 09, we crafted an editorial on the local drag community, so my co-editor and I researched the scene, reached out to drag artists, and coordinated photoshoots and interviews which the queens shared on their feeds. Finally, my co-editor and I represented the magazine at a number of local art and print shows to connect with attendees and drive brand awareness organically.

Cardinal & Pine

As the Editorial Intern at Cardinal & Pine during Summer 2024, I spearheaded a social media series across Instagram, Facebook, and X that highlighted local North Carolina athletes competing at the Paris 2024 Olympics and Paralympics. I sourced and credited images from Getty and Reuters, created graphics in Canva, and copywrote the headlines, subheads, and captions.